Digital Marketing - Internship

About Skillmate:

Skillmate.ai is a SAAS platform for connecting students, professionals, freelancers with established brands and startups. Our platform offers career-building tools and a comprehensive ecosystem where users can find internships, freelancing opportunities, full-time jobs, career counseling, and resume review services. We are working towards bridging the gap between emerging skill and industry demands, offering personalized career growth opportunities.

Job Description:

We are seeking a motivated and creative Digital Marketing Intern to join our team. This role is ideal for individuals passionate about social media, online marketing strategies, and digital analytics. You will gain hands-on experience in managing digital campaigns, analyzing online engagement, and optimizing social media strategies.

Key Responsibilities:

• Assist in developing and implementing social media marketing strategies across various platforms.
• Monitor and analyze social media performance metrics, including engagement, reach, and impressions.
• Work with Google Analytics to track website traffic, user behavior, and campaign performance.
• Research and implement best practices for social media algorithms, ensuring content reaches the right audience.
• Optimize content strategy based on audience insights, peak engagement times, and trending topics.
• Collaborate with content creators and graphic designers to ensure high-quality social media posts.
• Support in running digital ads and measuring their effectiveness.
• Stay updated with digital marketing trends, emerging platforms, and best practices.

Requirements:

• Basic knowledge of Google Analytics, or willingness to learn.
• Experience in social media management or a strong understanding of platform algorithms (Instagram, LinkedIn, Twitter, etc.).
• Familiarity with social media scheduling tools and engagement strategies.
• Good understanding of best times for social media posting and audience reach optimization.
• Strong communication and analytical skills.
• Creative thinking with attention to detail.
• Ability to work independently and in a team environment.

Preferred Qualifications

• Prior experience in digital marketing, social media strategy, or content creation.
• Knowledge of SEO, PPC campaigns, and digital advertising.
• Basic understanding of graphic design tools (e.g., Canva, Photoshop) is a plus. What You Will Gain
• Hands-on experience in digital marketing and data analysis.
• Exposure to real-world marketing campaigns and strategies.
• Mentorship from experienced professionals in the industry.
• A certificate of completion and potential opportunities for a full-time role.